Shady’s back, back again—but this time with limited trademark success. In a prior post, we outlined how rapper Eminem has aggressively pursued protection of his trademarks in the United States and abroad, including a petition before the USPTO seeking cancellation of an Australian beachwear brand’s registration for the mark SWIM SHADY. At the time, related proceedings were still pending in Australia. Now, IP Australia, the government agency responsible for trademark registrations, has weighed in.
Continue Reading Hi, My Name Is … Swim Shady? A Recent Setback in Eminem’s Global Trademark Enforcement Efforts Clears the Way for an Australian Beachwear Brand






