On Thursday, April 24, Seyfarth IP associate and International Trademark Association (INTA) Digital Event Committee member, JC Zwisler, will be a featured panelist in the International Trademark Association (INTA)’s virtual program: “INTA FOMO – How to Get to, and Make the Most of, The Annual Meeting”

Hosted by INTA’s Digital Events Committee, this practical and

After weeks of hypothetical buzzer-beaters, patent face-offs, and a few well-placed Braveheart reference, Innovation Madness has crowned a champion.

And just like in the real NCAA tournament, the championship run was full of upsets, old-school dominance, and the thrill of seeing true innovation take center court. While Florida took home its third national title after

The NCAA tournament crowned a new champion Monday night—and what a finish it was.

The Florida Gators stormed back from a double-digit deficit to snatch victory from the Houston Cougars, who couldn’t even get off a final shot. The drama was only heightened by Houston’s buzzer-beating win over Duke in the previous round. There’s only

When we kicked off Innovation Madness: The Ultimate Basketball Patent Bracket, we asked one simple question: Which basketball invention truly changed the game?

Now, as the actual NCAA tournament has narrowed down to the last four teams, featuring all four No. 1 seeds for the first time since 2008 (and only the second time

We’re knee-deep in Hoops Havoc (because, yes, March Madness is trademarked), and according to ESPN, there are no perfect brackets entering into the round of sixteen. With my beloved UCLA Bruins making a heart-breaking second-round exit (we’ll get them next year, says the fan who’s been saying that since 1996), I suddenly found myself with

Originally posted on Seyfarth’s The Blunt Truth blog.

Last year, the case of BBK Tobacco & Foods LLP v. Central Agriculture Inc. made headlines in the trademark world when the Ninth Circuit held that district courts have jurisdiction to alter or cancel trademark applications.  97 F.4th 668 (9th Cir. 2024). 

Once again, the case is

Now in its fifth year, Seyfarth’s Commercial Litigation Outlook continues to provide critical insights into the forces shaping business disputes. As we enter 2025, businesses are facing unprecedented legal and regulatory uncertainty. The second Trump administration is expected to reshape agency priorities, while AI-driven innovation continues to outpace the legal frameworks meant to regulate it.

Seyfarth Intellectual Property Partner Lauren Leipold will present as part of a panel of experts discussing the role of GenAI in marketing. The panel is part of the 2025 Marketing Innovation Conference (MIC@S) at Georgia Tech’s Scheller College of Business on Friday, February 21, 2025.

This year’s theme, “Technology Meets Creativity: Shaping Marketing’s Next Chapter,”

Seyfarth’s Trademark practice earned widespread recognition in the 2025 edition of the World Trademark Review 1000 spotlighting “world-class legal trademark expertise.” The firm earned high rankings nationally as well as in the states of California, Georgia, Illinois, and New York. WTR wrote of Seyfarth: “Championing client relationships above all, Seyfarth Shaw’s team of intellectual property

As my colleague Puya Partow-Navid recently wrote, popular or viral phrases in the sports world are often the subjects of trademark registrations. Women’s sports are no exception.  2024 was a banner year for women’s sports, including the rise of stars like Caitlin Clark and Ilona Maher, the continued dominance of Simone Biles, another gold