Brackets are set. Bets are placed. As the biggest college basketball game of the year tips off this weekend, fans across the country will be wagering on the outcome of the FINAL FOUR® after the NCAA lost an initial bid to block DraftKings from using its trademarks in connection with the famed MARCH MADNESS

A Boston-based jewelry company, with a storefront steps away from Seyfarth’s Boston offices, is at the center of a trademark dispute that is all too familiar. In Lagos, Inc. v. Coastal Caviar, LLC, Case No. 2:26‑cv‑00447 (E.D. Pa) an up-and-coming brand made popular by social media meets a Goliath-like competitor that wants to shut

Alvin Joiner, better known by his stage name Xzibit, is a rapper, actor, and record executive.  He is also the face behind a cannabis brand called BRASS KNUCKLES, which is currently owned by a company called Hero Brands, Inc. In a recent lawsuit, Xzibit’s ex-wife, Krista Joiner, alleges that through a smokescreen of assignments, Xzibit

Unrivaled is a 3-on-3 basketball league founded by WNBA superstars Napheesa Collier and Breanna Stewart. The league has attracted many established WNBA stars, like Ms. Stewart, as well as up-and-coming young players like Paige Bueckers, who signed a deal to play in Unrivaled even before she was selected as the first overall pick in the

The International Trademark Association (INTA) has recognized intellectual property associate John “J.C.” Heinbockel as one of its 2026 Rising Stars, a distinction that celebrates emerging leaders in the IP profession.

INTA’s Rising Star program identifies individuals who demonstrate exceptional commitment to intellectual property law through substantive work and leadership potential. Honorees are selected for

REGISTER HERE

Wednesday, January 21, 2026
1:00 p.m. to 2:00 p.m. Eastern
12:00 p.m. to 1:00 p.m. Central
11:00 a.m. to 12:00 p.m. Mountain
10:00 a.m. to 11:00 a.m. Pacific

About the Program

Join Seyfarth partners Lauren Leipold and Ken Wilton as they present their annual recap of the most significant trademark law and litigation

Eminem’s recent trademark activities raise a question. Is Slim being shady in attempting to enforce his trademark rights, or is he duly protecting his brands?  Protecting one’s trademarks isn’t just for big businesses, online retailers, or chain stores. It’s for musical artists too. As discussed in What’s in a (Band) Name? Why Bands Need Trademark

Merci, Danke, and Thank You—different in linguistic origin, yet all express gratitude.  Now that we are in the holiday season, you may want to convey appreciation to someone by expressing thanks or giving a gift, perhaps chocolate.  After all, saying “thank you” is commonly associated with chocolate, at least according to the Trademark Trial and

The phrase “Boston Strong” became a rallying cry for the strength and support Bostonians displayed after an act of terrorism. 

In 2013, two brothers planted bombs near the finish line of the Boston Marathon in Copley Square.  Three people were killed, and hundreds were injured.  Residents of Boston and surrounding neighborhoods were told to stay

You’ve heard the name Labubu and have likely seen the wildly popular collectible plush toy. The craze around these dolls is reminiscent of times past when we (or perhaps a family member) all wanted Beanie Babies, Cabbage Patch Kids, or Troll dolls. This spike in popularity has brought about counterfeit LABUBU toys dubbed “Lafufus.” These