AI is now a core part of creating modern marketing materials. Creative teams are using AI to create content, personalize experiences, streamline design workflows, and scale creative production faster than ever. As these AI tools continue to evolve, so do the opportunities and the risks.

This guide breaks down challenges marketers face today and the

Brackets are set. Bets are placed. As the biggest college basketball game of the year tips off this weekend, fans across the country will be wagering on the outcome of the FINAL FOUR® after the NCAA lost an initial bid to block DraftKings from using its trademarks in connection with the famed MARCH MADNESS

Co-Author: Samiksha Johri LLM, Associate at Graves Law Group, LLC

With countless parties offering streaming based services, the boundaries between legal and illegal content distribution have become increasingly blurred. One case that brought this issue into focus is United States v. Dallmann et al. 2:22-cr-00030 (D. Nev.), better known as the “Jetflicks” case. This case

Superman has soared back onto the big screen, and unless you’ve been locked in the Fortress of Solitude, you already know his origin story: Rocketed from the doomed planet Krypton. Raised in Kansas. Secretly, a mild-mannered reporter. Publicly, the world’s greatest hero.

But behind the scenes, in the real world, Superman has another origin story.

Seyfarth IP partner, Matthew Moersfelder, authored an article, “Penn State Merchandise Case Runs Up Costs for Trademark Owners,” in Bloomberg Law . Moersfelder discussed the impact of Pennsylvania State University suing Vintage Brand LLC, alleging the company willfully infringed various Penn State trademarks by selling products featuring those marks on its website.

“If consumers are