Brackets are set. Bets are placed. As the biggest college basketball game of the year tips off this weekend, fans across the country will be wagering on the outcome of the FINAL FOUR® after the NCAA lost an initial bid to block DraftKings from using its trademarks in connection with the famed MARCH MADNESS

Unrivaled is a 3-on-3 basketball league founded by WNBA superstars Napheesa Collier and Breanna Stewart. The league has attracted many established WNBA stars, like Ms. Stewart, as well as up-and-coming young players like Paige Bueckers, who signed a deal to play in Unrivaled even before she was selected as the first overall pick in the

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Wednesday, January 21, 2026
1:00 p.m. to 2:00 p.m. Eastern
12:00 p.m. to 1:00 p.m. Central
11:00 a.m. to 12:00 p.m. Mountain
10:00 a.m. to 11:00 a.m. Pacific

About the Program

Join Seyfarth partners Lauren Leipold and Ken Wilton as they present their annual recap of the most significant trademark law and litigation

Eminem’s recent trademark activities raise a question. Is Slim being shady in attempting to enforce his trademark rights, or is he duly protecting his brands?  Protecting one’s trademarks isn’t just for big businesses, online retailers, or chain stores. It’s for musical artists too. As discussed in What’s in a (Band) Name? Why Bands Need Trademark

Merci, Danke, and Thank You—different in linguistic origin, yet all express gratitude.  Now that we are in the holiday season, you may want to convey appreciation to someone by expressing thanks or giving a gift, perhaps chocolate.  After all, saying “thank you” is commonly associated with chocolate, at least according to the Trademark Trial and

The phrase “Boston Strong” became a rallying cry for the strength and support Bostonians displayed after an act of terrorism. 

In 2013, two brothers planted bombs near the finish line of the Boston Marathon in Copley Square.  Three people were killed, and hundreds were injured.  Residents of Boston and surrounding neighborhoods were told to stay

You’ve heard the name Labubu and have likely seen the wildly popular collectible plush toy. The craze around these dolls is reminiscent of times past when we (or perhaps a family member) all wanted Beanie Babies, Cabbage Patch Kids, or Troll dolls. This spike in popularity has brought about counterfeit LABUBU toys dubbed “Lafufus.” These

Although the market for NFTs has cooled off from its heyday several years ago, digital goods are still a hot commodity. This summer, the Ninth Circuit recognized that such goods are more than mere ephemera:  they are “goods” under the Lanham Act to which trademark law applies.

The case, Yuga Labs v. Ripps, involved

Photograph by the author, featuring the trademarked US OPEN design mark.

It’s that time of year where, for two weeks in late August and early September, tens of thousands of people descend upon Flushing Meadows in Queens, New York for the U.S. Open tennis tournament. The biggest stars in the world of tennis are there

Taylor Swift isn’t just a pop icon—she’s a master of intellectual property strategy. With the announcement of her twelfth studio album, The Life of a Showgirl, Swift once again demonstrated how to blend creative storytelling with airtight brand protection. Just hours before she appeared on her boyfriend’s podcast to pull the album out of