In our earlier Earth Day post, we provided an overview of California Senate Bill 343 — the landmark law that rewrites the rules governing when and how recyclability claims may be made on products and packaging sold in California. We noted that a coalition of trade associations had filed suit in the U.S.
1970: The Birth Of A Symbol
On April 22, 1970, the very first Earth Day was celebrated. In its honor, the Container Corporation of America — then one of the nation’s largest producers of recycled paperboard — sponsored a design contest to symbolize recycling. Gary Anderson, a 23-year-old architecture student at the University of Southern