1970: The Birth Of A Symbol
On April 22, 1970, the very first Earth Day was celebrated. In its honor, the Container Corporation of America — then one of the nation’s largest producers of recycled paperboard — sponsored a design contest to symbolize recycling. Gary Anderson, a 23-year-old architecture student at the University of Southern
Federal agencies recognize that what was once treated as an intangible asset—that is, how “green” a company or its products may be—has developed into a true value-add. A year ago, the Federal Trade Commission (FTC) announced that as a part of its modified ten-year regulatory review schedule, it would be reviewing and revising its