Trademark Strategy

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A collection of books. A little time. A lot of learning.
Kimberly Farmer, Unsplash

We’re proud to share that Seyfarth associate J.C. Heinbockel has contributed to the Fifth Edition of the American Bar Association’s A Legal Strategist’s Guide to Trademark Trial and Appeal Board Practice.

J.C. authored the chapter “Strategic Considerations for TTAB-Contested Proceedings: A TTAB Proceeding versus a Court Action,” offering practical insights for trademark practitioners weighing…

Taylor Swift performed at Gillette Stadium in May as part of the US Era's Tour.
Stephen Mease, Unsplash

Taylor Swift isn’t just a pop icon—she’s a master of intellectual property strategy. With the announcement of her twelfth studio album, The Life of a Showgirl, Swift once again demonstrated how to blend creative storytelling with airtight brand protection. Just hours before she appeared on her boyfriend’s podcast to pull the album out of…