Brackets are set. Bets are placed. As the biggest college basketball game of the year tips off this weekend, fans across the country will be wagering on the outcome of the FINAL FOUR® after the NCAA lost an initial bid to block DraftKings from using its trademarks in connection with the famed MARCH MADNESS

Eminem’s recent trademark activities raise a question. Is Slim being shady in attempting to enforce his trademark rights, or is he duly protecting his brands?  Protecting one’s trademarks isn’t just for big businesses, online retailers, or chain stores. It’s for musical artists too. As discussed in What’s in a (Band) Name? Why Bands Need Trademark