Brackets are set. Bets are placed. As the biggest college basketball game of the year tips off this weekend, fans across the country will be wagering on the outcome of the FINAL FOUR® after the NCAA lost an initial bid to block DraftKings from using its trademarks in connection with the famed MARCH MADNESS

Angel Reese—the former LSU basketball superstar who now plays for the Chicago Sky in the WNBA—made headlines recently when she filed an application to register MEBOUNDS as a trademark for clothing and related items (Serial No. 99,234,613).  “Mebounds” was a phrase used by some of Ms. Reese’s critics, referring to rebounds Ms. Reese grabs after