As expected, based on the tenor of the Justices’ questions during oral argument, the U.S. Supreme Court has ruled against a trademark applicant seeking to register a mark commenting on former President Donald Trump. The decision represents something of a shift from prior decisions striking down portions of the federal Lanham Act on First Amendment
Lanham Act
Lanham Act May “Trump” First Amendment (For Once)
In what appears to be a shift from prior decisions striking down portions of the federal Lanham Act on First Amendment grounds, the U.S. Supreme Court seems likely to rule against a trademark applicant seeking to register a mark commenting on former President Donald Trump.
As we wrote earlier this year, the Supreme Court…
Seyfarth Attorneys to Present to the Association of National Advertisers’ Legal Affairs Committee
Seyfarth attorneys Aaron Belzer, Lauren Leipold, Ken Wilton, and Renée Appel will present at the Association of National Advertisers’ Legal Affairs Committee meeting on Thursday, October 19, 2023.
The team will present on the following topics:
- Updates in false advertising litigation, including, consumer class actions, Lanham Act litigation, and cases at the National Advertising Division
SCOTUS To Examine Whether First Amendment “Trumps” Lanham Act
The U.S. Supreme Court continues to show interest in trademark issues with its recent grant of certiorari in another case pitting the Lanham Act against the First Amendment.
Applicant Steve Elster applied to register the trademark TRUMP TOO SMALL for t-shirts back in 2018. The US Patent and Trademark Office (“USPTO”) refused registration on the…
Serving the USPTO Director in Actions Involving Non-US Companies: A Little-Known Provision of the Lanham Act
This post was originally published to Seyfarth’s International Dispute Resolution Blog.
There is a little-known provision of the Lanham Act (the US Trademark Act) that packs a potentially big punch. 15 USC § 1051(e) provides that if a non-U.S. entity registers for a trademark in the United States without designating a United States resident…
Online Influencers, Knockoff Handbags, Drunk Elephants, and Dog Poop: This Week in Trademark Law at the U.S. Supreme Court
The Supreme Court heard oral argument this week in not one, but two trademark cases with huge implications on commercial activity in the U.S. and abroad. The justices had a bit of fun—and even laughed at points when hypotheticals highlighted the absurdity of what consumers might encounter in today’s online marketplace—but at the end of…
New Federal Disclosure Requirements for Online Sellers Target Anonymous Counterfeiters
A new federal law requires increased transparency in online sales transactions with the aim of protecting consumers against fraudsters and counterfeiters that historically have been able to hide anonymously behind unverified seller profiles.
The Integrity, Notification, and Fairness in Online Retail Marketplaces (“INFORM”) Consumers Act, signed into law by President Biden on December 29, 2022…