When jack-o’-lanterns begin to glow and youngsters chart out their candy-collecting routes, an often-overlooked trend takes over every October: the Halloween commercial extravaganza! Beneath the shadows of ghouls and goblins, a profitable domain emerges for candy makers and costume creators. Yet, it’s not just about commerce; the essence of innovation is very much alive in

Obviousness – Don’t Get Tricked

Halloween candy containers have come a long way since I was a kid. Back then, we would use a plastic bag or a pillowcase to hold our trick-or-treating loot. The container market changed in 1986 when McDonald’s introduced their plastic Happy Meal containers. While these plastic containers could not hold