Starting January 1, 2026, California’s AI Transparency Act (SB 942) goes into effect, marking the first law in the U.S. to require built-in disclosures and detection tools for generative AI content. Do not panic (yet). This law does not apply to every system out there. In fact, many companies may be surprised to find they’re

A day after announcing that “fair use” would not shield AI training models against potential copyright infringement, President Donald Trump fired Shira Perlmutter, Register of Copyrights, and her superior, Librarian of Congress, Carla Hayden. These layoffs may shape the future of copyright law in the age of AI.

Legal and Constitutional Concerns

Perlmutter’s dismissal on May

A long time ago in a galaxy not so far away, voice acting was the exclusive domain of talented humans. But today, in the age of generative AI, even the iconic voice of a legendary villain can be conjured without a single vocal cord, raising major legal questions about name, image, and likeness (NIL) rights

Seyfarth Intellectual Property Partner Lauren Leipold will present as part of a panel of experts discussing the role of GenAI in marketing. The panel is part of the 2025 Marketing Innovation Conference (MIC@S) at Georgia Tech’s Scheller College of Business on Friday, February 21, 2025.

This year’s theme, “Technology Meets Creativity: Shaping Marketing’s Next Chapter,”