Photo of JC Heinbockel

Although the market for NFTs has cooled off from its heyday several years ago, digital goods are still a hot commodity. This summer, the Ninth Circuit recognized that such goods are more than mere ephemera:  they are “goods” under the Lanham Act to which trademark law applies.

The case, Yuga Labs v. Ripps, involved

We’re proud to share that Seyfarth associate J.C. Heinbockel has contributed to the Fifth Edition of the American Bar Association’s A Legal Strategist’s Guide to Trademark Trial and Appeal Board Practice.

J.C. authored the chapter “Strategic Considerations for TTAB-Contested Proceedings: A TTAB Proceeding versus a Court Action,” offering practical insights for trademark practitioners weighing

Floor plans are a key part of real estate listings, providing fundamental information about the layout of a building to prospective buyers or renters. But home designer Charles James and his company Designworks Homes, Inc. filed a lawsuit in 2018 raising questions about what permissions might be required to include such plans in listings. In

Tennessee has joined the ranks of states regulating, in various ways, the use of artificial intelligence to manipulate an individual’s likeness.  On March 21, 2024, Gov. Bill Lee said “thank you very much” to the Tennessee legislature and signed into law the Ensuring Likeness, Voice, and Image Security (“ELVIS”) Act of 2024, HB 2091/SB 2096

The new social media platform Threads was launched on July 5, 2023. Reports indicate that within the first day of launch, more than 30 million users have signed up. The app is designed for text-based conversations instead of photo updates. As users rush to join the platform, brands should also prioritize claiming accounts in order